Landing Page Design in Ottawa
A landing page is a single, focused page built for one job – get the visitor to take one specific action. Book a call, sign up, buy something, RSVP. No navigation pulling them somewhere else, no distractions, just a clear path from arriving to doing the thing you want them to do.
When a Landing Page Makes More Sense Than a Full Website
A landing page is the right tool when:
- You’re running a campaign – ads, email, social – and need somewhere specific to send that traffic
- You’re launching a new service or product and want to test demand before committing to a full build
- You need a professional web presence quickly without the scope of a full site
- Your existing website is too cluttered to convert visitors – a standalone page does the job cleaner
- You’re promoting an event and need a focused page for registrations or information
How I Build Them
Landing pages are built as static HTML and CSS, hosted on GitHub Pages or Cloudflare Pages. That approach has real advantages for this use case:
- Fast. No database, no server processing, no WordPress overhead. A static page loads faster than anything dynamic – and speed matters for conversions.
- Cheap to run. GitHub Pages and Cloudflare Pages have free tiers that handle most small business campaign traffic without a problem. No monthly hosting fees for a page supporting one campaign.
- No ongoing maintenance. Nothing to update, no plugins to patch, no CMS to keep current. It runs.
The tradeoff: no content management system. You’re not logging in to edit the copy yourself. For a campaign page with a defined lifespan, that’s usually fine. For something you’ll update regularly, a WordPress site is the better fit.
What’s Included
- Single-page HTML/CSS build, mobile-first
- Copy structure guidance – what to say and in what order (the sequence matters as much as the words)
- Contact form or CTA integration
- Hosted on GitHub Pages or Cloudflare Pages – fast CDN delivery, free tier
- Custom domain setup if needed
- Basic SEO setup – title, meta description, Open Graph tags for social sharing
Frequently Asked Questions
A website is your full online presence – multiple pages, navigation, the whole picture of your business. A landing page is a single page built for a specific campaign or goal. You’d link to a landing page from an ad or email, not use it as your permanent home base. Most businesses eventually need both: a full site as their foundation, and landing pages for specific campaigns running off it.
Depends on complexity – how much copy is needed, whether there’s a form, how many revisions are involved. It’s significantly faster to build than a full site, so the cost reflects that. I’ll quote a flat rate before starting.
Three to seven business days for a straightforward single page, assuming content is ready or close to it. If you need copy written from scratch, add a few days. Rush turnaround is possible – ask and we’ll figure it out.
Not necessarily. You can use a subdomain of your existing domain (campaign.yourbusiness.ca), a custom path, or we can register something new. GitHub Pages and Cloudflare Pages both support custom domains at no additional cost. If you don’t have a domain at all, that’s a quick fix we can handle as part of the project.
Yes. Services like Formspree handle form submissions on static pages – the visitor fills out the form, you get an email. No backend required. It works well for lead capture, booking requests, and event sign-ups.