There’s a conversation happening in every small business owner’s head right now: “Should I use AI to write my blog content?” The answer is yes, but probably not the way you think. If you’re using AI to crank out generic articles that could have come from anyone, you’re actually hurting your site. Google’s E-E-A-T framework – Experience, Expertise, Authoritativeness, and Trustworthiness – rewards content that comes from a real person with real opinions. AI can’t fake that. But it can help you get your real opinions published faster and more consistently.
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